VW’s Sporty Beetle R-Line joined by three others at 2015 New York Motor Show

VW has unveiled four new concept versions of the VW Beetle at the 2015 New York Motor Show which it claims are “tailored for diverse target groups of people who share a love for one of the most charismatic cars of our times.”

The Beetle R-Line, Denim, Wave and Pink Edition concept models show the level of personalisation options available and could eventually lead to production versions.

The most likely version to go into production is the VW Beetle R-Line Concept. Volkswagen already sells several R-Line models in the UK from the Golf right up to the Touareg. The new concept is based on the Beetle hatch and features Oryx White Pearl Effect paint, chunky bumpers and 20-inch Monterey alloy wheels. There’s also a large rear spoiler, high-gloss body mouldings and a black diffuser.

The interior has sports bucket seats, glossy black seatbelt shells and leather-carbon trim. It utilises 217bhp turbocharged 2.0-litre engine from the current Golf GTI. The second concept to be unveiled is the Beetle Cabriolet Denim featuring a denim coloured convertible roof, as well as Stonewashed Blue Metallic paint.

VW added if they made production it would be available with nine other colour options. The concept car features a 168bhp 1.8-litre TSI petrol engine though European cars would inevitably be available with lower-powered diesels, too.

The third concept is the Beetle Cabriolet Wave which is made for people with a love of surfing. The Wave gets a Habanero Orange paint job, 19-inch Tornado alloy wheels and R-Line bumpers. The interior gets classic fabrics and a surf board-inspired wood dashboard panel.

The final concept car in the Beetle Pink Edition features Fuchsine Metallic paint and pink interior accents with contrasting door mirrors and side body mouldings. The Pink Edition also gets 19-inch alloys and sporty chrome trim.

All these cars are not confirmed for production but VW has described them as “near-production concept cars”.